Your kitchen, annotated.

Our story

It started with rigatoni behind the stove.

In 2018, Linda got tired of fishing pasta out of the gap between her stove and the counter. She sketched a silicone strip on a napkin. Her daughter Anna - an industrial designer - made it real. Six weeks later, it was our first product. Sixty-three products later, the rule hasn’t changed.

We’re still family-run, seven years in. We still test everything in our own kitchens before it ships to yours. And we still kill more ideas than we launch - because a drawer full of gadgets nobody uses is the exact problem we started this company to fix.